Case study
And, behind the figures, CSR moving from “carried by a handful of people” to a company-wide project, while the business was being sold and with teams that had their doubts.
When I arrive, CSR already exists: an impact-driven business model, water and energy initiatives, a B Corp certification already in hand. But nobody can say where it is heading. No direction, no indicators, and a handful of people carrying the subject on their own, all of it while the company was being sold, which helps neither with planning ahead nor with believing in it.
“We are B Corp, but what are we actually doing?”
Two inseparable objectives: secure the B Corp recertification, and make CSR a shared company-wide project, not a box to tick.
An external CSR co-pilot engagement, run like an embedded CSR manager, from diagnosis through to handover.
| # | Stage | Work delivered | Deliverables |
|---|---|---|---|
| 1 | Baseline assessment Measure CSR maturity and identify recertification risks |
Kick-off meeting, document review (BIA 2022/2024), 19 qualitative interviews with internal stakeholders, overall SWOT and CSR SWOT. |
|
| 2 | B Corp recertification & CSR policy Secure the recertification and formalise a strategy |
B Lab discovery phase, evidence gathering, BIA validation, co-design workshop on the commitment pillars, review of the measurement tools. |
|
| 3 | Action plan & steering Move from strategy to measurable execution |
CSR roadmap with B Corp-aligned KPIs, 3 working groups, rollout of the actions, EcoVadis scoring, review of the product reference flow. |
|
| 4 | Capability building & handover Make the company self-sufficient |
Tailored training, a shared document library (materials, KPIs, working groups) open to everyone. |
|
What made the difference, in my client's words:
“Good at adapting, full of ideas, a real teacher. She got them to shift their mindset.”
“She challenges you gently: she gets you to find the answer yourself.”
“She leaves you the toolkit so you can keep going without stopping.”
| Indicator | Before | After |
|---|---|---|
| B Corp recertification | certified, baseline 91.6 | 98 points (+6.4) |
| EcoVadis rating | none | Silver medal (first assessment) |
| Who carries CSR | a few believers | a large majority of employees |
| Steering | no quantified targets, no direction | roadmap + KPIs + 3 active working groups |
| Self-sufficiency | dependence, CSR as an obligation | document library + teams trained to carry on alone |
Beyond the figures:
“We feel reassured: thanks to the structure, we will be able to keep moving forward.”
“Everyone wanted to carry on, people are waiting for what comes next.”
“Without her, we would not have known how to do this.”
“In 2024 we thought we were doing CSR. In reality we were only scratching the surface: initiatives, goodwill, convictions… but no clear direction yet, and no real structure.
Then we met Margaux and worked with her for almost 2 years. Margaux did far more than support us: she transformed the way we think about CSR.
The result?
She does not bolt on tools: she creates buy-in.
Beyond her expertise, what I particularly valued was Margaux's posture: a real capacity to listen, infectious energy, and a constant drive to move organisations forward by making them self-sufficient over the long term.
Beyond her professionalism and her method, Margaux has that rare ability to mobilise people. What stays with us most is not only the result: it is the transformation.
Thinking of getting started, or looking for support on your CSR project? I recommend Margaux without hesitation to any company wanting to structure or accelerate its approach with rigour and impact.”
External CSR co-pilot, based in Barcelona. Five years in consulting, ten years in impact. I work with leadership teams and sustainability managers, from SMEs to international groups, turning the maze of frameworks into a clear roadmap and into reports that hold up in front of an auditor.
On this engagement I took on the role of an embedded CSR manager: in the meetings, in the workshops and in the B Corp submission, until the teams could carry on without me.
I help sustainability leaders navigate the complexity of frameworks, so that every tool genuinely serves their strategy.